Marketing in the electrical sector isn’t one-size-fits-all. This guide explores how to successfully reach installers, contractors, wholesalers and M&E consultants through segmentation, customer personas, CPDs, digital marketing and strategic relationship-building to drive long-term growth.

As AI becomes more powerful, businesses risk losing the human insight that drives truly effective marketing. This blog explores why empathy, creativity and strategic thinking still matter and how AI should support, not replace, the human touch behind your brand.

Before you hire a marketer, you need total clarity on what marketing should deliver for your business. This blog breaks down why defining your goals first - whether it’s creativity, commercial impact, execution, or strategic leadership, is the key to making the right hire and building a marketing function that truly drives growth.

Discover why aligning sales and marketing is essential for faster growth, better leads and stronger customer experiences. This blog explains how a unified strategy improves communication, shortens sales cycles and drives smarter, data-led decision-making for long-term business success.

Choosing the right marketing agency doesn’t have to be overwhelming. This guide breaks down the essential steps to finding a partner who aligns with your goals, understands your industry, and supports your commercial growth. Discover how to identify the perfect agency fit and build a partnership that drives long-term success.

Avoid common marketing mistakes that can stall your business growth. From targeting the wrong audience to neglecting social media and failing to track results, these six pitfalls could be holding you back. Learn actionable tips to optimise your strategy, engage customers, and boost your marketing success.

Demystify marketing with simple tips to connect with your audience, boost online visibility, and grow your business successfully.