Marketing insights
Insights for curious minds
No fluff, no buzzwords! Just real perspectives on marketing, business growth, and making smarter decisions. Here you’ll find practical insights, long-form thinking, and ideas you can actually use, whether you’re shaping strategy, navigating change, or simply curious about what makes marketing work in the real world.
Note: This content is here to inform and inspire smarter marketing and business decisions. For tailored guidance or support, explore Services or get in touch.
From installer to consultant: Strategic marketing for electrical businesses
Explore a strategic approach to electrical sector marketing that moves beyond generic tactics. Learn how to segment audiences, build thought leadership, and connect with key decision‑makers across the electrical supply chain.
Decide what marketing should achieve before your hire
Many businesses hire marketing support without clarifying goals. This article explains why defining marketing objectives first, from creativity vs commercial impact to execution vs strategy, ensures the right hire and measurable outcomes.