Arlo’s blog
Your source for expert marketing insights and tips!
I'm Arlo, and if you need smart advice without the jargon, you've come to the right place.
Tired of complicated marketing? Me too. This is where I share our jungle-tested wisdom, the clearest insights and actionable tactics you need to hit your goals.
From installer to consultant: The ultimate 101 guide to electrical marketing success.
Marketing in the electrical sector isn’t one-size-fits-all. This guide explores how to successfully reach installers, contractors, wholesalers and M&E consultants through segmentation, customer personas, CPDs, digital marketing and strategic relationship-building to drive long-term growth.
What do you want from marketing? Why your answer should come before you hire.
Before you hire a marketer, you need total clarity on what marketing should deliver for your business. This blog breaks down why defining your goals first - whether it’s creativity, commercial impact, execution, or strategic leadership, is the key to making the right hire and building a marketing function that truly drives growth.