MARTINE

Jungle Navigator

With nearly two decades in marketing, I’ve steered campaigns and strategies across some seriously varied landscapes — from global machinery manufacturers to professional training and assessment bodies. What I love most? Turning complex data and customer insights into clear strategies that actually move the needle. Beautiful marketing is great, but marketing that performs is better — and that’s where I thrive.

Industry experience:

• Construction and heavy equipment (the kind that moves mountains!)

• Building products and manufacturing

• Professional training, assessment and certification bodies

Expertise:

• Full digital lifecycle ownership: planning, measuring, optimising and scaling

• Translating data into practical, actionable strategies

• Delivering measurable customer acquisition, engagement and growth

• Leading integrated campaigns across global markets, multiple channels and diverse stakeholders.

Who I am in the wild:

I manage the chaos of the marketing jungle by making sure I hit the reset button often.

• Keeping sharp: Outside of work, I’ve taken up cold-water swimming — a hobby that keeps me motivated, energised and focused. I often unwind with theatre trips, cinema nights and my lifelong love of fashion.

• Monkeying around: My favourite way to switch off and refill my social battery is to connect with my my two boys, going on fun days out and generally having fun - no spreadsheets required.

• Pet peeves: I’m convinced that overcomplicated processes get in the way of great results. I value clarity, simplicity, and straightforward, down-to-earth conversations and of course if the data shows we need to pivot, we pivot!

Fave saying:

• "A goal without a plan is just a wish."